This is a powerful skin rejuvenation serum for flawless skin. It instantly adds radiance and hydrates for an all day glow. The key ingredients are 24k gold, organic pumpkin oil. 24K Gold - Slows down the collagen depletion,increases skin's elasticity, lightens the skin's complexion, stimulate the cells making the skin firm,improves blood circulation and prvent premature aging. Pumpkin Seed oil- is rich in vitamin E, zinc omega 3-and 6 fatty acids as well as antioxidants,therefore i has tremendous benefits for the skin in terms of retaining mositure,fighting free radicals,increase elasticity, and overall appearance.